The biggest mistake business’s make is CPP – get it wrong and suffer the consequences
Client, Personnel, Profit
Running a business is a constantly changing environment.
The key is the fine balance of three core principles.
Client: over delivering on the expectation of your customers and constantly looking to improve all touchpoints within the brand experience.
Personnel: ensuring you are nurturing the team in your business, with utmost focus on helping to meet the individual’s values.
Profit: If you get the two above in correct balance, Profit will easily come but must be a foundation.
You would be surprised, the amount of businesses, large and small that lose focus on this fundamental foundation to business.
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